From everyday to epic adventures, Patagonia designed the Nano Puff as a rock solid foundation for surfers, skiers, climbers, and travelers alike. Brick by iconic brick, this lightweight, versatile product is loved by all. Patagonia’s search for a synthetic insulation that met their performance and environmental standards was hard to find, but has been dialed in as PrimaLoft Gold Insulation Eco - a synthetic insulation with 55% recycled content and 100% performance.

What makes Nano Puff technology different than your average? PrimaLoft Gold Insulation Eco is lightweight, compressible, and warm - even when wet. Talk about the jacket that has it all. The insulation is so good, Patagonia trusts it through all their Nano Puff styles, including jackets, vests, and pullovers. By using a synthetic insulation that is environmentally conscious with 55% recycled content, Patagonia will save more than 2 million plastic bottles from the landfill in the first year alone. You might think this would affect its performance, but Patagonia would never let you down. The block design not only keeps the synthetic insulation in place, but also keeps the wind out. The Nano Puff has a 100% recycled polyester shell fabric that sheds moisture and glides effortlessly into your layering system, making the Nano Puff Jacket 75% recycled material. So whatever style you need to add to your closet this season, the Nano Puff will be your go to. It’s lightweight, highly compressible, easy to care for and pack during any adventure. And with 60 g PrimaLoft Gold Eco Insulation you'll continue to stay warm even when wet.

So, get ready for the season and find what type of outerwear is missing from your closet.  Shop our collection of Nano Puff jackets, vests, and pullovers from Patagonia online and instore at our shop in downtown Apex at 225 N Salem Street. If you are in the Raleigh/Durham area, our knowledgeable staff is always happy to help you find exactly what you are looking for - whether it is a gift for someone this holiday season or something new for yourself.

Ready to shop? Take a look here:

Whether you began with the classic clear or your wrists are stacked with various colors of charities, Lokai bracelets have swept the nation. Representing the balance of life’s highs and lows, this bracelet dedicates 10% of net profits to giving back to various causes. So, where did they begin?

Steven Izen developed Lokai after an unexpected turn in his life, when his grandfather was diagnosed with Alzheimer’s Disease. It was the first time he felt helpless, knowing he would have to sit back and watch. After receiving this heartbreaking news, Steven found himself on the beach with family and friends. He wondered how some parts of his life could feel so aligned, while others were so broken. That’s when Lokai developed - a bracelet that encourages you to be humble through the highs and hopeful through the lows. Drawn to the earth itself and it’s natural highs and lows, Steven discovered the perfect representation for Lokai. Infused with elements from the highest and lowest points on Earth, Lokai carries water from Mt. Everest and mud from the Dead Sea on opposite ends. A string of clear beads connects the two to signify that throughout life’s continuous journey, your path is your own.

So, although life is marked by highs and lows, “without one, we could not appreciate the other. The Lokai bracelet is a constant reminder that no matter how far the scale tips in one direction, you should always strive for balance.” Lokai is a reminder that although life is not always easy, it’s how you process the difficult moments that matters.

No matter the setback, success or surprise, enjoy your story. Wherever your journey takes you, find your balance and live Lokai. Available in stores and online at

Apex Outfitter is proud to say we're not your average outfitter. Mixing traditional outdoor gear with unique products you won't find everywhere, Apex Outfitter is home to a variety of brands such as Rowdy Gentleman. Shaking things up with their iconic Reagan Bush '84 apparel, Rowdy Gentleman is a collection created and curated for the modern day gentleman with a little added rowdiness.

Designed and printed in Austin, Texas, Rowdy Gentleman is a brand that truly lives up to its name.

Austin, isn't exactly what you would call a typical Texas city, and Rowdy Gentleman isn't a traditionally Texas brand. How the city of Austin's style blurs lone star traditional with the far-outness of its homegrown counter-culture, Rowdy Gentleman is a brand that is equal parts sophomoric and stylish.

The first thing you will notice about a Rowdy Gentleman tee shirt is the distance from which you noticed it. Loud, proud, and patriotic, Rowdy Gentleman's entire collection is full of statement pieces that will easily get a conversation started at your next happy hour. But even though their commitment to catching the eye is next to none, their attention to detail and comfort will be obvious as soon as you put on anything they make.

Rowdy Gentleman is a brand for those who may not take themselves too seriously, but are very serious about looking and feeling comfortable in what they are wearing. So, check out this tried and true, proud to be an American brand online and in store at Apex Outfitter today! From Rowdy Reagan tees to Hold My Beer Trucker Hats, you can't miss their rambunctious, yet refined apparel and accessories.

Here's to the good times in Rowdy Gentleman.

School's out for summer and we are ready to hit the beach! But, let's be honest. After the past few summers' increase in shark attacks along the North Carolina coast, who's ready to jump right in? I know most of us are a little more cautious than we used to be - maybe don't go in quite as deep or stay for quite as long. Until now...

We are excited to introduce Sharkbanz to Apex Outfitter & Board Co. This awesome company took their passion for surfing and fascination of what lurked below to create a product targeted at warning sharks when we are near.

"We dove reefs and swam helplessly next to 10 foot sand tiger sharks, hoping for the best. The ocean remains the last frontier on our planet, but we couldn’t believe that in the 21st century, no user-friendly solution existed to help ease our mind. After a particularly spooky day of nervous laughter and conversations about the weather to avoid the pointy subject, we decided to do something about it."

Three years of testing, design, development, erasing the board, starting new, more testing, and close encounters with everyone's favorite sharp tooth fish, they present the first version of Sharkbanz now available at Apex Outfitter. Their concept: simple, stylish, and affordable - making Sharkbanz the product right for everyone. Whether you live by the ocean or only visit a few times a year, are here in Wrightsville or down at the Keys, this is the solution for "peace of mind in the seven seas."

So, you might be thinking this is just a psychological thing or there’s no way, but oh the science is real. Sharkbanz enlisted a team of renowned shark experts to get the job done. Sharkbanz use a special patented magnetic technology to deter sharks from attacking people. Most attacks occur in shallow, murky water (aka most North Carolina beaches) where sharks rely on their electro-receptors instead of their eyes to “see” what’s around them. Most of the time they get it right and steer clear, but occasionally their judgment is off ending in a news report and a trip to the ER. This is where Sharkbaz comes in. As the shark approaches a person wearing one, magnetic waves come from the band to disrupt its electro-receptors and cause the shark to quickly turn away. And once a shark comes near the band, it frequently leaves the area and does not return - a simple solution that couldn’t make any more sense. Don’t believe us? Check out the video of some of Sharkbanz tests at

Not only is Sharkbanz looking out for us, they also passionate about preserving and restoring the world's oceans. They've enlisted the help of ocean conservation groups by donating 3% of their profits to support their efforts to eradicate shark finning, prevent new offshore drilling, and aid in the restoration and protection of marine ecosystems. It's an amazing company with a strong philosophy. To learn more about Sharkbanz efforts, and how you can help, check out their website here:

Want to know more? Check out these resources from their partners at or stop Apex Outfitter & Board Co. in downtown Apex and ask us about our newest brand.

So, get ready for sunshine, summertime, and long days in the water with SharkBanz to take your worries away. Now available at Apex Outfitter.

**It important to be aware of what Sharkbanz technology can and can not do. Sharkbanz will reduce the risk of shark interactions but there is no 100% guarantee that interactions will not take place.  Sharkbanz are not designed to prevent sharks from eating visible bait. They have a hierarchy of senses and can override the electrical sense in the event that visible bait is present. Again, Sharkbanz are meant to deter curious sharks from biting a person while in investigative mode, not prevent them from eating bloody fish bait.

If you’re a North Carolina native, you know it is a foodie paradise. From restaurants that push the limits with inventive, unique and locally-sourced food to fine dining at the top of a mountain. And sometimes the best eateries are located in hidden small towns. Nearly everywhere in North Carolina is home to a few amazing restaurants, but with so many – how do you even choose? We’re here to help by starting with 20 around the state that are a step above the rest.

Herons - Cary

Right around the corner, in Cary, NC, Herons is known as a “culinary gem” located in the Umstead Hotel and Spa. With an extensive wine list of over 1,500 selections and 10,000 bottles, you are sure to find the perfect one. Whether you are looking for a hip brunch spot or romantic dinner - Heron’s provides the perfect atmosphere for a chic, five-star dining experience.

Angus Barn - Raleigh

Anniversary? Birthday? Company event? Angus Barn is the ideal steakhouse to celebrate a special event in the Raleigh area. This amazing steakhouse, in a unique location off Glenwood Avenue, is the winner of over 200 awards including the Gold Plate Award. Providing exceptional house aged beef, fresh seafood, and more since 1960, Angus Barn should be at the top of your list to dine at this year.

Fiction Kitchen - Raleigh

Another hot spot in Raleigh is Fiction Kitchen. A local “food revolution” they bring an experience downtown Raleigh has been craving, by providing thoughtfully prepared vegan and vegetarian cuisine from a 100% vegetarian kitchen.

Dame’s Chicken and Waffles - Durham

If you’re craving something more southern - Dame’s Chicken and Waffles is the place to go. Crispy, Southern fried perfection meets sweet, delicious European decadence. Dame’s is noted for their world-class, comfort food combinations meant to fulfill your appetite and hearts desires. But be careful, these dishes are deemed to be “smack yo’ Mama good!”

Mateo - Durham

A noted restaurant in Durham is Mateo. Appearing on almost every food blog as one of the best restaurants in North Carolina, Mateo mixes Spanish tapas with a southern touch. Here you get the best of both worlds in this extremely trendy and delicious restaurant.

Fearrington House Restaurant - Pittsboro

Exotic, creative, and unique cuisine awaits your taste buds in this rustic yet cozy farmhouse restaurant and hotel outside of Chapel Hill. At the Fearrington House you’ll experience the seasonal, local and exotic, carefully sourced menu. Arrive early to enjoy a drink on the front porch in chairs overlooking the pastures or take a tour of the extensive gardens. Just a short drive from the Raleigh-Durham area into the countryside, Fearrington House awaits you.

Chef and the Farmer - Kinston

Go to nowhere and turn left to discover Chef and the Farmer. With a 2-3 month wait, this restaurant is worth the planning and drive to Kinston. The perfect mix of subtle southern cuisine with an uniquely elegant approach, Chef and the Farmer is an extraordinary experience that celebrates simplicity, freshness, and it’s own heritage. Chef Vivian Howard converted a 100 year old mule stable into a warm, inviting, modern atmosphere - sound like your favorite spot in downtown Apex right? Like it’s name, Chef and the Farmer blends old and new for a dining experience you won’t forget.

Ryan’s Restaurant - Winston-Salem

With panoramic views of old oaks and a rolling stream,enjoy a steak with a view at Ryan’s. We love the cozy setting at Ryan’s almost as much as we love that it’s locally owned and has been under the same management since 1981. Whatever you are in the mood for, Ryan’s entrees range from juicy steaks to the finest grilled fresh fish and Maine lobster. It's the perfect spot for date night, celebrating with friends and family, or a Friday night out.

Price’s Chicken Coop - Charlotte

With a name like that, who could resist stopping at Price’s Chicken Coop? Serving up some of the best fried chicken you'll ever have in your life, you have to visit the famous Price's next time you are in the Queen City.

River’s End Restaurant - Bryson City

Need a great meal after an awesome adventure? Check out River’s End for a restaurant with a view. Located at the Nantahala Outdoor Center, each seat overlooks the river while you enjoy classic breakfast dishes like Fontana Hash Browns or a hearty lunch after a morning of kayaking.

Johnson’s Drive-In - Siler City

Johnson’s Drive In in Silver City is like stepping back in time and trust me, the long line in worth the wait. Serving Tuesday thru Saturday until they are out, you better get there early to enjoy one of the best burgers in the state of NC. Fresh meat delivered daily, the never frozen beef hits the grill and is served with a melted slab of Velveeta cheese on top and your choice of toppings. Serving since 1946, they know what they are doing.

Snappy Lunch - Mt. Airy

Another no frills, hidden gem. Snappy Lunch is half the experience and half the amazing food. Calling Mount Airy home, it’s one of those places you’d see, but question whether you should stop in. But, if you know to try it you'll get the Mayberry vibe with Andy Griffith memorabilia adorning the walls. Well worth the drive, order a pork chop sandwich at this local landmark for the best in NC.

Lexington Barbecue - Lexington

Looking for more southern goodness? Located in the birthplace of Lexington BBQ, 'the honemonk' as the locals know it, is the place to stop for the best Lexington style Q. Opened in 1962 Lexington BBQ has become known nationwide by staying true to the barbecue cooking tradition with wood, not gas. Cooked fresh everyday - stop by Lexington to sit down, have a glass of sweet tea, and taste what some believe is the world’s best barbecue.

Rhubarb - Asheville

Headed to Western NC, Rhubarb is an award-winning, chic Asheville eatery that specializes in farm-to-table American fare. In the heart of Asheville on Pack Square, Rhubarb’s menu is inspired by seasonal, local ingredients that pays homage to the region and American cooking. A wood-fired oven and grill complement the rustic atmosphere at Rhubarb. If you’re lucky to visit on Sunday, enjoy a three-course meal at the family table during their Sunday Supper.

Cúrate - Asheville

There's no denying Asheville is a foodie haven. So, the next stop when you're in town must be Cúrate. Enjoy uniquely delicious spanish inspired tapas in this downtown Asheville restaurant. With traditional cuisine, unrivaled hospitality, and festive atmosphere - Curate provides a fun-filled night out with friends or a quick bite before a music production. So, go join Curate for some fun.. just say “una cana!”

The Gamekeeper Restaurant and Bar - Boone

You haven't experienced Western NC until you’ve dined at The Gamekeeper. As a true gourmet restaurant, the Gamekeep is famous for an evolving a menu that blends traditional with exotic. Specializing in a wide selection of game, this rustic mountain eatery is a mingling of elegance and Appalachian charm.

The Dining Room - Biltmore

Named one of our Unique Finds in NC, visiting the Biltmore House is a must. Located at the Inn, The Dining Room provides the elegant, five-star experience everyone wants to experience at least once. With seasonal menus, all meat is farm-raised and the veggies come straight from the garden.

Amos Mosquito’s - Atlantic Beach

Next time you are at the coast, Amos Mosquito’s in Atlantic Beach is a must try. Everything is made from scratch in-house or locally sourced. It's a meal (and name) you won't forget. Not to mention the waterside patio is perfect for summer nights.

Colington Cafe - Kill Devil Hills

If your beach spot is at the Outer Banks, find Colington Cafe nestled beneath 300-year-old oak trees. This adorable spot specializes in elegant dishes without sacrificing traditional, comfortable roots. Order up some fresh seafood and experience the best OBX has to offer from some of the friendliest people.

Peak City Grill - Apex

And we couldn't end without a local favorite. Peak City Grill is located in quaint downtown Apex and is where "Good Taste meets Great Food." Full of history, Peak City brought an old 1905 building back to life with restored church pews, custom crafted tables, and an outdoor patio that encompasses the history of old Apex. You can enjoy an evolving menu from Mediterranean Tapas to Cheese Fondue - deep fried chicken livers to 16oz grilled to order New York Strip steaks - A spinach strawberry salad with goat cheese to Vanilla Bean crème Brule. So, explore what downtown Apex has to offer and plan your next dinner at Peak City Grill.

Are you ready to try out one of these new restaurants? Tell us what you think! And if you want to know more about one of our favorite places, check out their websites below:

Heron's -
Angus Barn -
Fiction Kitchen -
Dame's Chicken & Waffles -
Mateo -
Fearrington House -
Chef & the Farmer -
Ryan's Restaurant -
Price's Chicken Coop -
River's End
Johnson's Drive In -
Snappy Lunch -
Lexington BBQ -
Rhubarb -
Curate -
The Gamekeeper
On the Square -
Amos Mosquitos -
The Colington Cafe -
Peak City Grill -

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