Earth Day: Brands That Make a Difference
Earth Day, Patagonia, Toad&Co, Sustainability, Apex Outfitter & Board Co, Apex, Raleigh, Cary
April 19, 2017
From funding grassroots projects to donating profits to charity, the brands we carry have a bigger mission dedicated to the environment.
Patagonia is not only known for creating quality products that last a lifetime, but for pushing the industry to be better. Whether it’s through more sustainable practices, their 1% for the Planet organization, or a protest for the protection and preservation of our environment. One of the biggest is their 1% for the Planet campaign that gives 1% of sales to support environmental organizations around the world. This program funds at the grassroots level in countries and communities where they have people on the ground. Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment. In 2002, founder of Patagonia, Yvon Chouinard, and Craig Mathews, owner of Blue Ribbon Flies, went one step further creating a non-profit corporation to encourage other businesses to do the same through 1% for the Planet.
Another brand striving to create meaningful change is Toad&Co, with a mission to focus on socially and environmentally smart business, while inspiring people to live their fullest lives. As part of the Conservation Alliance since 2005, they support grassroots organizations working to protect wild places. Every year organizations receive grants that allow environmental groups to continue playing key roles in protecting rivers, trails, wildlands and climbing areas throughout North America.
Since beginning in 1989, the Conservation Alliance has contributed almost $15 million to grassroots conservation groups. The results of their funding has helped save more than 45 million acres of wildlands, protect 2,972 miles of rivers, remove 28 dams, designate 5 marine reserves, and 11 climbing areas. That’s a feat we are proud to support.
One of our newest brands, Parks Project, contributes directly to one of over 30 different conservancies across the USA, providing vital funding for the ongoing care of National Parks. Whether it’s supporting bear conservation in Denali or trail restorations in Muir Woods, Parks Project makes quality goods with purpose to fund and promote projects that restore our nation's parks.
It is just the beginning for this company and over the past year alone they’ve contributed hundreds of volunteer hours and influenced how hundreds of thousands of people look at their relationship with the outdoors. They see the big picture with a ten-year goal of funding 100 projects and generating 100,000 volunteer hours while reinvigorating passion for our parks.
Whether you are actively working to protect and preserve the environment or you support companies that do, you are part of something much bigger. So, spend Earth Day celebrating your love for the outdoors and the beauty that surrounds us on a daily basis. Share your adventures by tagging us @apexoutfitter #notyouraverageoutfitter!