School's out for summer and we are ready to hit the beach! But, let's be honest. After the past few summers' increase in shark attacks along the North Carolina coast, who's ready to jump right in? I know most of us are a little more cautious than we used to be - maybe don't go in quite as deep or stay for quite as long. Until now...

We are excited to introduce Sharkbanz to Apex Outfitter & Board Co. This awesome company took their passion for surfing and fascination of what lurked below to create a product targeted at warning sharks when we are near.

"We dove reefs and swam helplessly next to 10 foot sand tiger sharks, hoping for the best. The ocean remains the last frontier on our planet, but we couldn’t believe that in the 21st century, no user-friendly solution existed to help ease our mind. After a particularly spooky day of nervous laughter and conversations about the weather to avoid the pointy subject, we decided to do something about it."

Three years of testing, design, development, erasing the board, starting new, more testing, and close encounters with everyone's favorite sharp tooth fish, they present the first version of Sharkbanz now available at Apex Outfitter. Their concept: simple, stylish, and affordable - making Sharkbanz the product right for everyone. Whether you live by the ocean or only visit a few times a year, are here in Wrightsville or down at the Keys, this is the solution for "peace of mind in the seven seas."

So, you might be thinking this is just a psychological thing or there’s no way, but oh the science is real. Sharkbanz enlisted a team of renowned shark experts to get the job done. Sharkbanz use a special patented magnetic technology to deter sharks from attacking people. Most attacks occur in shallow, murky water (aka most North Carolina beaches) where sharks rely on their electro-receptors instead of their eyes to “see” what’s around them. Most of the time they get it right and steer clear, but occasionally their judgment is off ending in a news report and a trip to the ER. This is where Sharkbaz comes in. As the shark approaches a person wearing one, magnetic waves come from the band to disrupt its electro-receptors and cause the shark to quickly turn away. And once a shark comes near the band, it frequently leaves the area and does not return - a simple solution that couldn’t make any more sense. Don’t believe us? Check out the video of some of Sharkbanz tests at

Not only is Sharkbanz looking out for us, they also passionate about preserving and restoring the world's oceans. They've enlisted the help of ocean conservation groups by donating 3% of their profits to support their efforts to eradicate shark finning, prevent new offshore drilling, and aid in the restoration and protection of marine ecosystems. It's an amazing company with a strong philosophy. To learn more about Sharkbanz efforts, and how you can help, check out their website here:

Want to know more? Check out these resources from their partners at or stop Apex Outfitter & Board Co. in downtown Apex and ask us about our newest brand.

So, get ready for sunshine, summertime, and long days in the water with SharkBanz to take your worries away. Now available at Apex Outfitter.

**It important to be aware of what Sharkbanz technology can and can not do. Sharkbanz will reduce the risk of shark interactions but there is no 100% guarantee that interactions will not take place.  Sharkbanz are not designed to prevent sharks from eating visible bait. They have a hierarchy of senses and can override the electrical sense in the event that visible bait is present. Again, Sharkbanz are meant to deter curious sharks from biting a person while in investigative mode, not prevent them from eating bloody fish bait.

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